Want to launch your own Ayurvedic brand? Learn the step-by-step process, licensing, and legal requirements to start with third-party manufacturing in India.
A Step-by-Step Guide for Startups
Ayurveda has witnessed a massive resurgence in recent years. With the rising demand for herbal and chemical-free products, many entrepreneurs are now eager to enter the Ayurvedic wellness industry. But starting your own Ayurvedic brand can feel overwhelming—especially when it comes to manufacturing, licensing, and quality control.
That’s where third-party manufacturing comes in!
It allows you to focus on branding and sales while your manufacturing partner handles product development. It’s low-risk, cost-effective, and ideal for startups.
Before diving in, research what products are trending and in demand. Popular Ayurvedic categories include:
Digestive care (Triphala, Isabgol)
Immunity boosters (Giloy, Tulsi, Ashwagandha)
Liver & detox (Kalmegh, Bhringraj)
Skin & hair care (Neem, Amla, Aloe Vera)
β Choose the right dosage form:
Tablets
Capsules
Syrups
Powders/Churna
Oils & Juices
Understand who your customers are — age group, gender, lifestyle — and select your product range accordingly.
Pick a unique, easy-to-pronounce name that reflects Ayurvedic heritage.
Get a professional logo, label design, and packaging made.
It’s smart to apply for trademark registration to protect your brand.
You’ll need to comply with certain regulations to legally sell Ayurvedic products. Here’s what you need:
Mandatory if you plan to manufacture yourself.
Not required if you use a third-party manufacturer who already has an AYUSH license.
Needed for consumable Ayurvedic products (e.g., juices, powders).
Apply at: https://foscos.fssai.gov.in
Mandatory for invoicing, taxation, and supply chain compliance.
Helps protect your brand name and packaging from duplication.
This is one of the most critical steps. Look for a manufacturer that is:
AYUSH-approved, GMP, and ISO-certified
Offers a wide product range
Accepts low minimum order quantity (MOQ)
Provides custom formulation and private labeling
π‘ Tip: Always ask for samples before finalizing.
Choose from standard herbal compositions or ask for custom formulation
Select attractive and compliant packaging with all required details
Label should include: ingredients, usage, batch no., MRP, expiry, license no., etc.
Sign an agreement that includes:
Formula and product details
MOQ and pricing
Timelines for delivery
Non-disclosure or exclusivity clause (if needed)
Place your first order and make an advance payment as per terms.
With manufacturing taken care of, focus on marketing your brand:
Launch your eCommerce website
Use social media platforms (Instagram, YouTube, Facebook)
List on online marketplaces (Amazon, Flipkart, 1mg)
Appoint distributors or franchisees
Offer free samples, combo packs, or seasonal discounts
Starting an Ayurvedic brand no longer requires large investments in infrastructure or approvals. With third-party manufacturing, you get high-quality products, faster launch, and professional support—while focusing on what truly matters: branding, selling, and growing your Ayurvedic business.
Looking to launch your own Ayurvedic brand?
π Partner with Ambastha Biotech, an ISO-certified third-party manufacturer of Ayurvedic tablets, capsules, syrups, churna, juices, and more.
π Call us today at: 9216995444
π Email: info@ambasthabiotech.com
Let us help you build your dream herbal brand!